The marketing campaign’s chief messaging in two new advertisements that ran this week centered round well being care and Republicans’ repeated efforts to kill preexisting situation protection.

“If Donald Trump removes our well being care regulation, my son will not be protected,” says a mother whose son has leukemia. “We want a president who will shield our healthcare, and that is Joe Biden.” The advert aired in Michigan, Minnesota, North Carolina, Pennsylvania, and Wisconsin, based on CNN.

The Trump marketing campaign, which had gone darkish in most states, lastly acquired again to some promoting centered on the economic system this week in North Carolina, Florida, Georgia, Michigan, Minnesota, Wisconsin, Arizona, Pennsylvania, Nebraska’s 2nd Congressional District, and Maine’s 2nd Congressional District. The marketing campaign additionally halted advert buys this week that it had beforehand made in Iowa, Nevada, and Ohio. The Biden marketing campaign hasn’t spent closely in these states, although Biden has already significantly outspent Trump so far in Arizona, Florida, Pennsylvania, Michigan, North Carolina, and Wisconsin. 

The Biden marketing campaign has additionally launched a battery of recent TV, digital, and radio advertisements supposed to succeed in Black and Latino voters in key battleground states. A number of of the Spanish language advertisements in Florida give attention to the economic system and Trump’s abysmal response to Hurricane Maria, which devastated Puerto Rico in 2017.

However one different measure of essentially the most intense battlegrounds is the place the candidates are spending their time. In keeping with journalist Invoice Sher, Biden has been logging essentially the most time in Pennsylvania, Florida, Michigan, Minnesota, and Wisconsin.

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